A crypto casino has paid controversial influencer Jack Doherty to stay off social media, inserting a clause into a six-month sponsorship deal that explicitly prohibits him from posting online.

In nearly all influencer marketing deals, a brand pays a creator to post content promoting its products. In the recent partnership involving controversial streamer Jack Doherty and Shuffle.com, however, the online crypto casino is paying the polarizing figure to stay silent.

Doherty, who boasts over 15 million YouTube subscribers and 10 million TikTok followers, claims his contract with Shuffle explicitly bars him from posting on his social media channels for the duration of the six-month agreement.

Shortly after signing, Doherty acknowledged the bizarre terms in a video posted to his accounts.

“Working with my lawyer to try and fix this,” Doherty said. “This might be my last post for a while. I’ll try and be back soon.”

Doherty’s online antics and viral pranks have generated substantial wealth, with estimates putting his net worth in the millions. That’s why the Shuffle crypto casino deal is likely just Doherty’s latest stunt and shouldn’t be taken at face value.

Marketing experts suggest the announcement is a mutually beneficial campaign, noting there is little chance Doherty’s legal representation would have overlooked such an unprecedented restriction during contract negotiations.

The analyst noted that taking a temporary hiatus from social media could also serve a strategic purpose for Doherty following recent backlash surrounding his digital token, $JACK.

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